Wednesday, January 17, 2007

Bikini Curling

I think this advert lacks in execution, but they're headed in the right direction for breaking through to the mainstream. Keep it short. Try a little humor. Oh, and add girls with bikini's. It works for selling beer, and it won't hurt curling.

They shouldn't stop with TV ads either. These girls aren't half bad looking. Certainly a step above women's basketball. Get these girls to have their curling matches in bikini's. Cold ice. Hot Girls. Constant high beams. I know the Lingerie Bowl seemed like a fad, but it got a lot of eyeballs. When was the last time you heard "curling" mentioned on Leno?