As Seen on TV

Mike Thompson, of the World Curling Federation (WCF) , has noted that "curling is now appearing on TV today in a way it wasn't done in years gone by." A lot of it due to exposure on the satellite-television sports channel Eurosport.

Essentially what he meant was, curling being on TV period wasn't done in the past. That said, the TV rights to curling are no joke. While it may seem like a step below watching senior women's blowing bowling (I'm sure we meant bowling, Ed.), curling garnered significant television coverage during the 2002 Winter Olympic Games. As a result there are estimated to be 1.5 million people curling now.

WCF sounds a little like a nasty female wrestling organization doesn't it? Wrestling + C-word + Federation (WCF). Hmmm. I'll let you figure what "c-word" might work there.